Great landing pages are crucial to maximize conversions. It does not matter what you sell, you might not even sell anything at all, just trying to build your email list of possible customers. But whether you sell anything directly from the landing page, or simply gather email addresses, one thing remains consistent through all landing webpages, and it is that they must gain the maximum possible amount of conversions from your visitors.
When we say conversions what we mean is the proportion of people who visit your landing page, and then go on to do whatever it was you meant them to perform, or making a purchase or completing a registration form, any visitor who performs the action you hoped for is a conversion.
So what makes a good landing page? There are obvious things that every single landing page should have, and its these elements that we will talk about here, of course, each of you will have a purpose for you landing webpage that requires you have your own requirements, but what we talking about here is essentially for all webpages, no matter what the subject or what you want your customers to do.
So let’s begin with the most important aspects of a good webpage, which is the call to action. A call to action is an area or a combination of areas on the page that encourages the user to perform the desired action. The most essential element for a successful landing page is that there must be a clear call to action. The call to action has to be so clear so straightforward that no customer is left in doubt about what to do to take up whatever it is that you try to make them do.
Usually landing webpages will be trying to get a visitor to fill in a form of some description, this form must be in the top section of the webpage that is visible as soon as the customer comes to the site, they should not have to move down the page to find the form to fill in. This does’nt you cannot have the form repeated further down the page as well, just that it should be in the top visible section of the webpage as well. Make certain the form stands out with a perfect title above the form in large letters that will tell the visitor to either start here or complete the form etc, just make sure the title is eye catching and that it is concise and to the point to immediately let the visitor know what they should do next.
This fabulous title generally works very well when read on an arrow type graphic that points to the first section of the form, title and arrow work together to make it completely clear to visitors when they must begin, and what it is that they need to do. Land clearing Melbourne
One more important addition is some bullet points to reinforce the major benefits of what you have to offer, keep the amount of bullets low, say no more than 4 or 5, and like the heading keep them short and to the point. Visitors should not have to read very much on your landing page to get a clear idea of what it does, make certain all the information gets to the point quickly. Testimonials are a great way to improve conversions, as they help to install some confidence that the customer will feel good that other customers have gone before them and had a great experience of what it is you have to offer, and if a customer feels great then they are much more likely to implement the action you want them to perform. In the additional details and testimonials are is also the area to once again show your call to action, the user may at this place be convinced that they want to take you up on your offer, so you should make it obvious and easy for them by having the form right there for them when they have finished reading to the end of the landing page.
The final point we’ll look at is the importance of experimenting with your landing pages. There is nobody on the planet that can give you a landing webpage and know that it will be the best converting page you will get. To get the highest sales you should experiment with your landing pages and keep records of the results of each1. In this way you can refine your webpages over and over again until you find a landing page that converts the best in relation to all the others landing pages you test. The information above should put you on your way to creating good quality landing pages, and achieving good quality conversion rates, the work is difficult, and can be time consuming, but the end result is well worth it, with improved landing pages you can convert visitors at 5 or 10 times the rate of a poor, or average, landing pages, making it extremely worthwhile to put in the effort.